456go Privacy Policy

1 Introduction

456go is committed to protecting the privacy and personal data of all individuals who interact with the 456go platform. This Privacy Policy sets out the basis on which personal data that 456go collects from you, or that you provide to 456go, will be processed. It applies to all players who register accounts on 456goapk.com and all individuals who browse or access the 456go website.

456go recognises the importance of data privacy to our player community, which includes players from across Pakistan — from Karachi and Lahore to Islamabad, Rawalpindi and Faisalabad. We handle your personal data with the care and diligence it deserves and apply appropriate technical and organisational measures to keep it safe at all times.

2 Data Controller

For the purposes of this Privacy Policy, 456go is the data controller responsible for the personal data of registered players and website visitors. 456go determines the purposes for which and the manner in which personal data is processed in connection with the operation of the 456go platform.

If you have any questions or concerns about how 456go processes your personal data, or wish to exercise any of your data rights, you may contact our Data Protection team at: [email protected]

3 Categories of Personal Data We Collect

456go collects the following categories of personal data in connection with your use of the platform:

4 How We Collect Your Data

456go collects personal data through the following means:

• Directly from you — when you register an Account, complete the KYC process, make a deposit or withdrawal, contact customer support, or participate in promotions.
• Automatically — when you access or use the 456go platform, through cookies, server logs and similar tracking technologies that capture technical and usage data.
• From third parties — from identity verification providers during the KYC process, from payment processors such as JazzCash and Easypaisa for transaction verification, and from fraud prevention services for security screening.

5 Legal Basis for Processing

456go processes your personal data on the following legal bases:

• Performance of a contract — processing necessary to provide you with the 456go services you have registered for, including account management, payment processing and game access.
• Legal obligation — processing required to comply with applicable legal and regulatory obligations, including KYC identity verification, anti-money laundering (AML) checks and age verification requirements.
• Legitimate interests — processing carried out in furtherance of 456go's legitimate business interests, including fraud prevention, platform security, service improvement and responsible gaming monitoring, where such interests are not overridden by your data protection rights.
• Consent — processing based on your freely given, specific and informed consent, including for the receipt of marketing communications. You may withdraw consent at any time.

6 How We Use Your Personal Data

456go uses the personal data we collect for the following purposes:

• To create, verify and manage your 456go Account, including identity verification via KYC.
• To process deposits and withdrawals via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah and USDT.
• To provide access to and operation of all 456go gaming and betting services, including cricket betting, PSL markets, live casino and slots.
• To communicate with you regarding your Account, including security notifications, verification requests and support responses.
• To detect, investigate and prevent fraudulent activity, money laundering and any other activity that violates 456go's Terms and Conditions or applicable law.
• To comply with KYC, AML and age verification obligations under applicable regulatory requirements.
• To monitor your gaming activity for responsible gaming purposes and to administer self-imposed limits or self-exclusion arrangements.
• To improve and personalise the 456go platform, including analysing usage patterns and game preferences to enhance the user experience.
• To send promotional communications, bonuses and special offers where you have provided your consent to receive such communications.

7 Sharing Your Personal Data

456go may share your personal data with the following categories of third parties, strictly for the purposes described in this Privacy Policy:

• Payment processors — JazzCash, Easypaisa and banking partners (HBL, UBL, Meezan Bank, Bank Alfalah) for the processing of deposits and withdrawals.
• Identity verification providers — third-party KYC and AML screening services engaged by 456go to verify player identities and comply with regulatory obligations.
• Game providers — technology partners including PG Soft, Pragmatic Play and Evolution Gaming who operate the casino games available on 456go, to the extent necessary for game operation and technical support.
• IT and security providers — cloud hosting, cybersecurity and platform infrastructure providers who process data on behalf of 456go under strict data processing agreements.
• Regulatory and law enforcement authorities — where required by applicable law, court order or regulatory directive, 456go may disclose personal data to competent authorities.

8 Cookies and Tracking Technologies

456go uses cookies and similar tracking technologies on the 456go platform to enhance your experience and to collect technical and usage data. The following categories of cookies are used:

• Strictly necessary cookies — essential for the operation of the 456go platform, including session management, authentication and security. These cannot be disabled.
• Functional cookies — used to remember your preferences, such as language settings and game lobby layout, to personalise your experience on 456go.
• Analytics cookies — used to collect aggregated data about how players use the 456go platform, enabling us to identify improvements and optimise performance. No personally identifiable data is shared with analytics providers in a form that identifies individual players.
• Security cookies — used to detect and prevent fraudulent activity, bot access and other malicious behaviour on the 456go platform.

You may control cookie preferences through your browser settings. Disabling non-essential cookies may affect the functionality of certain features on 456go.

9 Data Security

456go implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction or alteration. These measures include:

• 256-bit SSL encryption applied to all data transmitted between your device and the 456go platform.
• Encrypted storage of all sensitive personal and financial data on secured servers.
• Strict access controls limiting internal access to personal data to authorised personnel with a documented legitimate need.
• Regular security assessments, penetration testing and vulnerability scanning of the 456go platform infrastructure.
• Multi-factor authentication requirements for internal administrative access to 456go systems.
• Incident response procedures for the detection, investigation and notification of personal data breaches.

While 456go takes all reasonable precautions to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your Account credentials and for promptly notifying 456go if you suspect any unauthorised access to your Account.

10 Data Retention

456go retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. In practice, this means:

• Account data is retained for the duration of your active 456go Account plus a minimum of five years following Account closure, as required by applicable AML and gaming regulatory obligations.
• Transaction and betting records are retained for a minimum of five years from the date of the relevant transaction, in compliance with financial record-keeping requirements.
• KYC verification documents are retained in accordance with applicable AML regulations, typically for a minimum of five years after the end of the business relationship.
• Customer support communications are retained for two years from the date of the relevant interaction.
• Technical and usage data collected via cookies and analytics is retained for no longer than 13 months.

At the end of the applicable retention period, personal data is securely deleted or irreversibly anonymised in accordance with 456go's data disposal procedures.

11 Your Data Rights

Subject to applicable law, you have the following rights in relation to the personal data 456go holds about you:

• Right of access — you may request a copy of the personal data 456go holds about you at any time.
• Right to rectification — you may request correction of inaccurate or incomplete personal data held by 456go.
• Right to erasure — in certain circumstances, you may request deletion of your personal data, subject to 456go's legal retention obligations.
• Right to restrict processing — in certain circumstances, you may request that 456go restricts the processing of your personal data.
• Right to data portability — you may request that 456go provides your personal data in a structured, commonly used machine-readable format.
• Right to object — you may object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent — where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact the 456go Data Protection team at [email protected]. 456go will respond to all valid requests within 30 days.

12 Marketing Communications

Where you have provided your consent, 456go may contact you with information about promotions, bonuses, new games, PSL betting offers and other news relevant to your 456go account. Marketing communications may be sent via email or SMS to your registered contact details.

You may opt out of marketing communications at any time by:

• Updating your communication preferences in your 456go Account settings.
• Clicking the unsubscribe link included in any 456go marketing email.
• Contacting 456go customer support via live chat and requesting to be removed from marketing lists.

Opting out of marketing communications will not affect your receipt of essential service communications relating to your Account, such as security alerts, deposit confirmations or KYC requests.

13 Children and Minors

The 456go platform is strictly for persons aged 18 years and above. 456go does not knowingly collect or process personal data from persons under 18 years of age. If 456go becomes aware that personal data has been collected from a minor, that data will be deleted immediately and the associated Account will be permanently closed.

456go operates strict age verification procedures at registration, including CNIC-based identity verification for all Pakistani players. Parents and guardians who believe a minor may have accessed the 456go platform should contact 456go support immediately at [email protected].

14 International Data Transfers

In connection with the operation of the 456go platform, personal data may be transferred to and processed in countries outside Pakistan, including countries where 456go's game providers, payment processors and infrastructure partners are based. In all cases, 456go takes appropriate measures to ensure that international data transfers are conducted in accordance with applicable data protection standards, including entering into data processing agreements with all third-party processors that impose equivalent data protection obligations.

15 Changes to This Privacy Policy

456go reserves the right to update or amend this Privacy Policy at any time. The updated policy will be published on this page with a revised effective date. Where changes are material — for example, where 456go introduces a new category of data processing or shares data with a new category of third party — 456go will take reasonable steps to notify registered players in advance of the change taking effect, via email or in-platform notification.

Your continued use of the 456go platform following the publication of an updated Privacy Policy constitutes your acknowledgement of the updated terms. We encourage you to review this Privacy Policy periodically.

16 Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or 456go's processing of your personal data, please contact our Data Protection team using the details below. 456go commits to responding to all privacy-related enquiries within 5 business days.